@article {mcgann_future_2008,
	title = {The Future is Digital},
	journal = {Journal of Victorian Culture},
	volume = {13},
	number = {1},
	year = {2008},
	note = {00015},
	month = {jan},
	pages = {80{\textendash}88},
	abstract = {In this provocative essay, Jerome McGann discusses the academy{\textquoteright}s reluctance to embrace the digital future. McGann argues that information is moving from paper to digital, and the fact that modern cultural interests and scholarly interests are disconnected is a "serious social and cultural problem." McGann notes that the leading American universities - those that "define the ethos and set the standards for humanities research and education" - are reluctant to {\textquoteright}go digital{\textquoteright}. McGann understands the academy{\textquoteright}s reluctance to the technology and therefore urges digital scholars to "demonstrate[s] how [their] tools improve the ways we explore and explain aesthetic works." McGann traces his own trajectory in the digital archive - from the creation of The Rossetti Archive in 1992 through to the development of NINES - as a case study of progress. McGann concludes by arguing that scholars function in a capitalist society and "Humanities scholarship has a calculable market price." He asserts that perhaps the "chief virtue of a project like NINES is to supply scholars with an institutional mechanism for preserving and protecting what we do."},
	issn = {1355-5502},
	doi = {10.3366/E135555020800009X},
	url = {http://dx.doi.org/10.3366/E135555020800009X},
	author = {McGann, Jerome}
}